Who Is Optima Automotive? Website Design, Social Media Management and SEO For The Auto Body and Auto Repair Industry

Optima Automotive provides website design and search engine optimization (SEO) services for the auto body, collision repair and auto service industry. In addition, Optima helps its client effectively manage their social media accounts, online reputations, directory listings and provides video production services as well. Since 2008 Optima has built hundreds of auto body and auto repair websites and effectively managed hundreds of Facebook, Twitter, YouTube and Google accounts as well for its clients. The Optima advantage is the fact that we consistently almost always get our clients on page one on Google, Yahoo and Bing searches, and that means more traffic to client accounts. Our well designed websites then convert this traffic to actual prospects, and actual prospects have the potential to become paying customers if YOU do your job effectively. Let Optima bring you those opportunities and assist you with being as effective as possible through our partners, Mike Anderson’s CollisionAdvice and the Automotive Management Institute (AMI).

Meet Your Optima Automotive Senior Management Team

Mark J. Claypool, AAM
President and CEO

• University of Illinois, B.S. degree in education
• NCAA All-American in track and field
• 30+ years of automotive experience in apprenticeships, training, standard operating procedures, marketing and web presence management
• Accredited Automotive Manager through the Automotive Management Institute
• Former VP of Operations with VeriFacts Automotive
• Former executive director, I-CAR Education Foundation
• Former National Partnership Director, SkillsUSA
• Former USA Team Leader, WorldSkills Championships 2002-2010
• Featured presenter at SEMA 2012-16 on Web Presence Management
• Contributing Editor, BodyShop Business Magazine
• Monthly Columnist, BodyShop Business Magazine on Web Presence
• Leads Optima’s team of 14 dedicated professionals in website design, development, search engine optimization and social media management

Spring McCann, AAM
Director of Client Relations

• Accredited Automotive Manager through the Automotive Management Institute
• Former Director of Operations, Preferred Collision, a Mercedes Benz repair facility in Houston. Managed repair facility and staff.
• Former Business Associate, Wagonwork Collision Consultants with industry guru Mike Anderson
• Current liaison between clients and Optima’s designers and developers.
• SEO & Word Press Specialist

Branden Zelesnak
Director of Digital Communications

• Studied Marketing Communications at Williamson College
of Business Administration and Youngstown State University
• Customer Service Representative and Executive Marketing Manager
for Dynamic Auto Body CARSTAR and Randy & Bob’s CARSTAR in PA
• CARSTAR Corporate nominee for Marketing Manager of the Year
• Currently heads up Optima’s Digital Communications division which coordinates all social media management services, PowerListings and reputation management.