Build Your Dream Shop Website.
Choose your website style, services, shop credentials and the tools you already use. Explore the process first and decide afterward if you want Optima to build it for you.
This is the thing you came here to try.
See the actual process before reading a sales pitch. Pick the direction, services and customer tools that fit your shop.
Tell us about your shop
Business details, service area, hours and the basics customers need.
Choose your website direction
Select the look, theme and design personality that best fits your shop.
Choose your services
Tell us exactly what your shop offers so the finished site reflects your work.
Add credentials and conveniences
Highlight certifications, warranties and customer benefits.
Connect the tools you already use
Scheduling, estimates, inspections, financing, reviews and customer tools can connect into your calls-to-action.
Tell customers how to take action
Choose where appointment, estimate, phone, text and other important buttons should lead.
Start with the builder, not a sales form.
Explore the process and start shaping your website. No credit card and no purchase is created by using the builder.
You explore. We do the heavy lifting.
This is not a blank-page DIY builder. Your answers give our team the direction needed to design a professional site around your actual shop.
Explore your options
Choose the style, services, branding, credentials, integrations and customer paths that fit your shop.
See your website direction
We use your answers to shape a website built around your business rather than a generic repair template.
Decide afterward
If you like where it is going, Optima can build and manage the finished site. If not, there is no obligation.
The $75 offer comes after the experience.
Explore first. If the program makes sense, Founder pricing gives you a professionally built and managed website without a large upfront design bill.
Mechanical Founder Plan
12-month initial agreement. Founder accounts remain at $75/month afterward while continuously active and in good standing.
- No website design fee
- Custom mechanical repair website
- Existing tool and scheduling connections
- Managed WordPress hosting
- SSL security and daily backups
- Protected software updates
- Up to one hour of website updates each month
- Search-ready technical foundation
Standard Website Plan
12-month initial agreement. Standard pricing applies after Founder positions have been claimed.
- No website design fee
- Custom mechanical repair website
- Managed hosting and SSL
- Daily backups and protected updates
- One hour of website updates each month
- Optional marketing and SEO programs
We're not learning the automotive industry on your website.
Optima has spent nearly two decades helping automotive businesses build stronger websites and digital marketing programs.
Nearly 20 Years in Business
Long-term automotive website and digital marketing experience.
Association Relationships
We work with automotive and collision repair associations and their member shops.
Collision Advice Preferred Vendor
Preferred vendor for one of the collision industry's leading consulting organizations.
Major Industry Experience
Our experience includes organizations such as Lithia Motors and Axalta.
Keep the tools your shop already uses.
If your scheduling, CRM, inspection, financing or customer platform has a customer-facing destination, we can build the website calls-to-action around it.
The website. The infrastructure. The team.
Your site is designed to help customers understand your services, trust your shop and take the next step.
Custom Website Design
Built around your brand, photos, market, services and visual direction.
Mechanical Service Content
Maintenance, brakes, diagnostics, engines, tires, HVAC, diesel, fleet and specialties.
Conversion-Focused Paths
Calls, directions, appointments, estimates, financing, reviews and customer tools.
Mobile-First Experience
Easy to use for repair customers searching from their phones.
Managed WordPress Hosting
SSL, daily backups, protected updates and professionally managed hosting.
Monthly Website Updates
Up to one hour of production work included every month.
Search-Ready Foundation
Clean structure, service relevance and strong technical fundamentals.
Trust Signals
Present credentials, reviews, warranties, affiliations and shop experience clearly.
Before you get started.
Am I signing up for anything by using the website builder?
No. Exploring and completing the website profile does not create a purchase, subscription or agreement.
Do I need to enter a credit card?
No. No credit card is required to explore the website builder or complete your profile.
Is this a template website?
No. The process is streamlined, but the design is developed around your shop's branding, services, market, photos, credentials and priorities.
Do I have to build the website myself?
No. You complete a guided profile and Optima uses the information to design and build the website.
Can you connect the website to the scheduling tools I already use?
Yes, when your existing system provides a customer-facing link or web destination.
Does the $75 Founder rate increase after 12 months?
No. Founder accounts remain at $75/month after the initial 12-month agreement while continuously active and in good standing.
What happens if I cancel after becoming a client?
The website is an ongoing managed service and remains online while service is active. You retain your domain, logo, photos, trademarks and original materials. Optima retains the website design, code, hosting environment and generated website files.
Start building your shop website. Decide afterward.
Free to explore. No credit card. No obligation. See the builder the ad promised you.
Start Building My Website →