Artificial intelligence is rapidly changing how customers discover and choose collision repair shops. From AI-powered search results to voice assistants and recommendation engines, today’s technology is no longer just listing businesses, it’s deciding which ones to recommend. This workshop cuts through the hype to explain how AI actually works in local search.

In this session, we’ll walk through the digital foundations every body shop should have in place to remain visible and competitive in an AI-driven search landscape. Attendees will learn how websites, content, Google Business Profiles, reviews, and social activity influence AI recommendations. This is not a technical deep dive, it’s a practical, educational roadmap designed to help collision repair businesses prepare today for the way customers will find them tomorrow.