What Shops Post On Social Media vs. What They Should Post
We have looked at thousands of social media posts made by body shops all over the country. My team at Optima Automotive is approaching 1 million posts for our clients. We’ve seen it all at. The key question [...]
Do People Actually Search By OEM Certification?
A Blog Written by Optima Automotive President and CEO Mark Claypool I want to set the record straight. In my writings here, and as a contributing editor for BodyShop Business magazine over the years, and in my hundreds [...]
The Two Most Common Mistakes People Make With Copyright/Trademark Laws
Over the 20 years that I was a contributing editor with BodyShop Business magazine I wrote several articles about people getting hammered by lawyers because they did not adhere to copyright and trademark laws. These mistakes can cost [...]
Google Ads- Today’s Best Bet For Body Shops
Sample Google Ad You’ve seen them before, likely hundreds of times. Sponsored ads in a search result. You enter a search term and an ad comes up. These are called “Google Ads” (on Google of course) [...]
Addressing Cybersecurity
Why You Can't Afford To Ignore This Issue For the last 17 years a collaborative initiative between American industry and government created and promoted Cybersecurity Awareness Month in October each year. Why? Because we all, privately and at [...]
