Do People Actually Search By OEM Certification?
A Blog Written by Optima Automotive President and CEO Mark Claypool I want to set the record straight. In my writings here, and as a contributing editor for BodyShop Business magazine over the years, and in my hundreds [...]
The Two Most Common Mistakes People Make With Copyright/Trademark Laws
Over the 20 years that I was a contributing editor with BodyShop Business magazine I wrote several articles about people getting hammered by lawyers because they did not adhere to copyright and trademark laws. These mistakes can cost [...]
Google Ads- Today’s Best Bet For Body Shops
Sample Google Ad You’ve seen them before, likely hundreds of times. Sponsored ads in a search result. You enter a search term and an ad comes up. These are called “Google Ads” (on Google of course) [...]
Addressing Cybersecurity
Why You Can't Afford To Ignore This Issue For the last 17 years a collaborative initiative between American industry and government created and promoted Cybersecurity Awareness Month in October each year. Why? Because we all, privately and at [...]