Top 10 Mistakes Collision Repair Shops Make Online Part 2 of 2
Top Ten Mistakes Collision Repair Shops Make Online Part 2 of 2 In my last blog I covered the first 5 mistakes that collision repair shops make online. You can review those by clicking HERE. Now we’ll cover [...]
Top 10 Mistakes Collision Repair Shops Make Online Part 1
Top 10 Mistakes Collision Repair Shops Make Online Part 1 of 2 As you might imagine, we have nearly seen it all online in the 14+ years we’ve been in business. I personally have been in at least [...]
Owning ALL The Keys To Your Castle
You Need To Own All Your Domain Names, Passwords and Access Codes Do you own the rights to everything in your business? Particularly, do you own the rights to your domain name? Do you own the rights to [...]
When Outsourcing Your Online Marketing Makes Sense
I get it, you’re busy taking care of all the details you have to manage in this industry. There are things you know and do really well, and that’s where you likely, by nature, gravitate toward. Given the [...]
What Shops Post On Social Media vs. What They Should Post
We have looked at thousands of social media posts made by body shops all over the country. My team at Optima Automotive is approaching 1 million posts for our clients. We’ve seen it all at. The key question [...]
Do People Actually Search By OEM Certification?
A Blog Written by Optima Automotive President and CEO Mark Claypool I want to set the record straight. In my writings here, and as a contributing editor for BodyShop Business magazine over the years, and in my hundreds [...]
