Looking to give your collision repair shop the boost it needs to stand out online? Look no further than Google Ads – a powerful tool that can help you reach new customers, generate more leads, and increase visibility in the digital realm. But how does it all work? What kind of results can you expect? I’ve got the answers you’re looking for.

At its core, Google Ads work by targeting specific keywords and phrases that potential customers are searching for. By bidding on these keywords, a collision repair shop can ensure that their ads are displayed at the exact moment when someone is looking for the services they provide. And with an auction process that rewards the highest bidder, you can be sure that your ads are getting the maximum exposure possible.


But that’s not all – Google Ads also operates on a pay-per-click basis, meaning that you only pay when someone actually clicks on your ad. This not only ensures that you’re getting real results from your advertising investment, but also allows you to set a budget that works for your business and adjust it as needed.

Targeted Keywords

Don’t underestimate the power of targeted keywords! Our research has uncovered the top-performing search terms that potential customers are using to find the services you provide, including “auto body,” “collision center,” and “body shop.” But don’t stop there – by incorporating location-based keywords like “collision repair shop in [city name],” you can hone in on your local market and make sure your ads are seen by those who are most likely to become customers.

But wait… there’s More – did you know that you can take advantage of Google’s advanced targeting options to further optimize your advertising strategy? By narrowing down your audience based on factors like location, time of day, and device type, you can make sure your ads are being seen by the right people at the right time. Want to target mobile users exclusively? No problem. Looking to attract customers during your business hours? You can do that too. With the right approach, you can make your collision repair shop stand out from the competition and connect with more customers than ever before.

Keep in mind, results can vary depending on the level of competition in your area. If you’re up against a sea of collision repair shops, it can be challenging to stand out from the crowd and see a significant ROI. In highly populated markets, the auction process often drives the cost per click very high, making it crucial to work with experienced professionals who can help you navigate the complexities of Google Ads and get the most for your advertising budget.

Outsourcing To Experts Who Understand All This and Specialize In This Industry

This is where my company comes in. At Optima Automotive, we have a proven track record of helping our clients achieve their digital marketing goals through customized Google Ads management. We’re dedicated to monitoring your campaign’s performance and making real-time adjustments to ensure that you’re reaching the right audience and driving the most business possible.

And the best part? Our clients have seen impressive ROI from their Google Ads campaigns, with more leads, more conversions, and more growth than they ever thought possible. Just take a look at these examples of our success stories:

The following shop spent just under $1,600 in a month and got $14,280 in new business, nearly a 9 to 1 ROI!

This shop got great ROI over a 3 month period of time

Here’s the average return this shop received in a quarter, 13-1 ROI and $156,000 in new business…


And here’s the best quarter they ever had, 52-1 ROI creating nearly $183,000 in new business! While these results aren’t typical they are possible…


You decide what you’d like to do. Do the management of Google Ads yourself or, if you are ready to join the ranks of our satisfied clients and take your collision repair shop to the next level, contact us today to learn more about our services and how we can help you achieve your business goals.