SOCIAL MEDIA MANAGEMENT SERVICES TO BE
PROVIDED BY OPTIMA UNDER THIS AGREEMENT
INITIAL SET UP FOR GOLD LEVEL- $695
Social Media Account Setup and/or Configuration- Google, Facebook, Instagram Social media accounts will be set up and/or optimized for Client as follows- 1 main “parent” Facebook page for the company; 1 Instagram page; and three Google My Business pages. If these pages are already setup, Optima will optimize these for maximum branding potential. Video intros/outros will also be created. Templated flyers will be provided to the client that can be personalized and given out to their customers upon delivery of products and services. QR codes will also be generated and provided to the client for use in promotional pieces. Tactics for getting Google reviews will also be shared with CLIENT
ONGOING MONTHLY SERVICES FOR SMM/VIDEO – $495 PER MONTH
Optima will make at least 4 weekly posts on the client’s Facebook site with items of general interest including current topical events, driving tips, car care tips, fun facts, seasonal information, etc. plus the monthly videos. Optima reserves the right, at its discretion, to repost some of these posts as they apply to seasonal items or for other reasons. However, the vast majority of posts will be unique and fresh content. Optima will also boost posts or promote the page each month for client.
Optima will also encourage the Client to submit their own specials, promotions and news stories to their Facebook page. On a regular basis, Optima will monitor communications on the Client’s Facebook page and alert the Client when communication from the Client is suggested.
Optima will make posts at least once per month on Client’s Google site with items of general interest including current, topical events, driving tips, car care tips, fun facts, seasonal information, etc. These posts will be unique to this account due to the punitive nature of doing otherwise in the eyes of Google Optima will encourage Client to submit their own specials, promotions and news stories to their Google pages, or to send them to Optima for inclusion. On a regular basis, Optima will monitor communications on the client’s Google pages and alert Client when communications
from the Client is suggested
Optima will post 2 times per week on Client’s Instagram account with visually appealing (subjective) images and video. Client is encouraged to provide images of extraordinary vehicles or eye-catching damage that Client feels would be of interest or other things to promote community service, job opportunities, etc. etc.
Video Production Setup and Branding
Optima offers a number of intro and outro templates for Client to choose from. Once a template is chosen, Client will provide a usable electronic copy of their logo for insertion into the template. Optima will then prepare Client’s intro and outro screens which will be used for each of the monthly videos described below.
ONGOING MONTHLY VIDEO PRODUCTION SERVICES-
Each month Optima will produce a video for Client that will be posted on Client social media accounts and also added to Client’s website. These videos will average between 30-60 seconds in length and will cover such topics as car care tips, safe driving tips, seasonal messages, alerts and more. Topic choice is at the discretion of Optima and are based on Optima’s experience that Client’s target audience do not wish to be “marketed to”. Rather, they prefer to receive value added information that enriches their lives and engages them in the topics. Completed videos will belong to Client and video files will be made available for Client to save outside of their website and social media accounts. It is understood by Client that these videos, while professionally done, are not studio quality videos. At this price point studio quality videos, in comparison, are not affordable, nor are they needed for online delivery via websites and social media accounts.