Statement of Work for body shops | Your digital marketing Partner Optima Automotive

Agreement

THIS AGREEMENT made on 02/16/2025

Description Of Parties

BETWEEN:

Optima Worldwide Limited, having its principal place of business at 33W480 Fabyan Parkway, Suite 102 West Chicago, IL. (hereinafter called "OPTIMA")

And:

having their principal place of business in

State

(hereinafter called the “CLIENT”)

Services Provided

OPTIMA will create a new website using a premium custom design

Optional Maintenance Service after launch:

Ongoing Search Engine Optimization (SEO) - Monthly SEO - Each month OPTIMA will conduct SEO work on the front and/or back end of CLIENT website to keep the site fresh and as optimized as possible. Google Analytics reports will be emailed directly to CLIENT by Google monthly. NOTE- Changes and updates to a website take 60-90 days to be noticed by search engines, nothing happens immediately.

It is understood that website rankings are beyond anyone’s direct control. Rankings can, and do, fluctuate wildly. It is further understood that search engine optimization is reactive at best and no one can ethically promise page one or position one rankings. OPTIMA is a professional organization with specific expertise in the area of SEO and will do its best to help CLIENT’s site rank well, but there is no expectation that there is a guarantee of page one rankings for any search terms.

Ongoing Maintenance- Your website will be backed up regularly, security updates will be done, an SSL certificate will be purchased and in place and content/graphic updates will be done at no extra cost to CLIENT as long as the account is active and in good standing.

Product Name

Remuneration

CLIENT shall pay to OPTIMA fees as follows:

Deposit Upfront to start website design

Total Due on Signing

$0.00

CLIENT agrees to pay the upfront due via credit card upon submission of this agreement

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Building Website?

Yes
No

Project Critical Milestones

	Working Days	Due Date:

Signature and Deposit		02/16/2025
Test environment server creation	2 Days	02/18/2025
Initial draft design and structure of site - Client first review handoff	7 Days	02/27/2025
Client first response	2 Days	03/03/2025
2nd design stage and content placement - Client 2nd review handoff	7 Days	03/12/2025
Client 2nd response	2 Days	03/14/2025
Final design stage and debug/testing - Client final review handoff	7 Days	03/25/2025
Client Final Review and Green light to Launch website	2 Days	03/27/2025
Website move to live production hosting server, DNS settings change, final debug/testing of site on new server	2 Days	03/31/2025

Estimated Date for New Website!		03/31/2025

Term

This Agreement is binding on all successors, permitted assigns, heirs, executors and administrators of the Parties hereto.

Email Not A Part Of This Agreement

OPTIMA’s web presence management services do not include email setup and management. OPTIMA focuses on its areas of expertise and the website hosting platform used is the most capable system OPTIMA has identified for this purpose, however, it does not support email hosting. Hosting email on the same platform as a web server has a tendency of bogging down a website and OPTIMA wants to ensure the websites built will perform and their very best. OPTIMA suggests using Google’s G-Suite for email hosting.

Signatory Information- Optima Worldwide Limited

IN WITNESS WHEREOF the Parties have caused this Agreement to be executed as of the day and year first written above.

SIGNED, SEALED AND DELIVERED on: 02/16/2025

OPTIMA WORLDWIDE LIMITED

Mark J. Claypool CEO

SIGNED, SEALED AND DELIVERED

Client

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Email

Signature*

Name*
First Last

Title*

Date*
MM slash DD slash YYYY

SEO Disclaimer*
I have read and understand
I understand that website rankings are beyond anyone’s direct control. Rankings can fluctuate wildly during the first 60 days or so of a new website and that wholesale changes to a site can take 60-90 days to register with search engines, and new domains can take months to start ranking. Search engine optimization is reactive at best and no one can ethically promise page one or position one rankings. I acknowledge that Optima is a professional organization with specific expertise in the area of SEO and will do its best to help my site rank well, but I have no expectation that there is a guarantee of page one rankings for any search terms.

Consent*
I agree and authorize
I agree to the terms listed above. I authorize Optima Worldwide Limited to electronically debit my Credit/Debit Card for the amount listed in this agreement and ongoing subscriptions until cancelled.

Promo Code

Credit Card*

American Express
Discover
MasterCard
Visa
Supported Credit Cards: American Express, Discover, MasterCard, Visa
Card Number Expiration Date Security Code Cardholder Name

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Monthly Fees Going Forward
- Website Completion/Ongoing SEO, Security Updates, Text System $ 250.00 Total Monthly $ 250.00

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Term
For the website development portion of this agreement, the term shall be for one (1) year starting from the time the initial $250 subscription payment is made. After that initial 12-month period the website will be fully paid for, then the monthly maintenance and management period begins. After that one-year period this agreement shall automatically renew on the first of each month thereafter unless either party informs the other that it wishes to terminate the Agreement. Such notifications must be given at least thirty (30) days prior to the expiration of the active term. Other provisions of this agreement, with regard to other services provided as well as intellectual property, copyrights, indemnification and the General provisions herein shall survive the expiration or termination of all or part of this Agreement and shall remain in full force and effect.

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Intellectual Property and Copyright
The CLIENT authorizes OPTIMA’s use of all client logos, trademarks, website images, etc., for use in creating and using web resources including, but not limited to, web pages, directory listings and social media accounts; and any other uses as deemed necessary by OPTIMA, and agreed to by the CLIENT, for search engine marketing and optimization. The CLIENT warrants that it is legally entitled to use, and saves OPTIMA harmless regarding, all materials provided to OPTIMA by the CLIENT during the course of this agreement.

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Indemnification and Access
CLIENT shall indemnify and save harmless OPTIMA and OPTIMA 's directors, officers, employees, agents and assigns from and against all claims, actions, obligations, liabilities, damages, losses and judgments, including any incidental costs and expenses, arising out of or attributed, directly or indirectly, to the actions agreed to by the CLIENT in this agreement. The CLIENT acknowledges that OPTIMA is a specialist and does not profess expertise in the CLIENTs area of business. The CLIENT is responsible for, and holds OPTIMA blameless for, the content, trademarks and other aspects of the website that are related to the CLIENT’s business, industry, and competitors. The CLIENT agrees to provide the following: • The CLIENT must provide OPTIMA with current passwords and user IDs needed to gain remote access to the client’s Web site files via FTP software or similarly functioning software such as database access codes. OPTIMA is responsible for maintaining confidentiality of the passwords and user IDs. CLIENT must also provide access to any and all existing social media accounts covered in this agreement. • CLIENT will provide access to their Google Analytics account information or authorize OPTIMA to create an account on CLIENT’s behalf. • Access to raw log files or existing statistical reporting to facilitate Web site traffic reporting. OPTIMA will not be able to supply these reports if the raw log files nor existing statistical reporting is available. The CLIENT agrees that no work shall be done by CLIENT or its assignees on the website during the optimization process without OPTIMA’s knowledge and previous consent. OPTIMA shall not be responsible for delays, costs, or errors attributable to unauthorized changes to the website during the term of this contract. CLIENT understands that such changes made to the site can negatively affect search rankings.

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Website Project- Scope of Work:
The purpose of this project is to design and develop a website to fully leverage Client’s presence and brand on the web. The following is the scope of work based on initial consultation with the client: • Creation of a new site using a design TBD • Client wants Optima to write the content of the site for them based on existing content that may have been created for other marketing purposes and following an interview with Client • Client wants a mobile friendly and secure version of the site built • Pages on the site are likely to include: Homepage, optimized for search engines. Client to provide photos of shops, inside and out as desired. Client will use submission links provided by Optima to submit images, graphics, etc. The new home page will be structured to drive conversions. That may mean lead generation, contact form submission, location map, or other goals set for the site. The design will be optimized so that the “Call to Action” is a visual “hot spot” that draws the user’s attention. Request an Estimate page tied to location OEM certification/recognition pages dedicated to each manufacturer (as applicable) Services page About Us page with a bit of history and what to expect when bringing your car to Client’s shop. Client’s mission statement will be included here if desired. Contact Us/Location page Employment opportunities Other pages as requested by client. • Links- As desired, Client will provide links to affiliates such as: rental car company partner, towing company, glass company, BBB, Angie’s List, Chamber of Commerce, and associations. Project Critical Milestones • Customer acceptance and signing of Agreement, payment of deposit • Design consultation, creation, editing and signoff by CLIENT • Development of XHTML/WordPress site with chosen design and deployment to test server • Client interview with Optima staff writer for content development • Client submits logo, images, pictures, etc. through Optima client portal • Content development and submission by Optima to test site • Review of content by Client, final edits • Customer final testing, review and signoff • Final Payment, prior to launch • Launch on Optima server as described herein, or on server of CLIENT’s choosing

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Project Critical Milestones
• Customer acceptance and signing of Agreement, payment of deposit • Design consultation, creation, editing and signoff by CLIENT • Development of XHTML/WordPress site with chosen design and deployment to test server • Client interview with Optima staff writer for content development • Client submits logo, images, pictures, etc. through Optima client portal • Content development and submission by Optima to test site • Review of content by Client, final edits • Customer final testing, review and signoff • Final Payment, prior to launch • Launch on Optima server as described herein, or on server of CLIENT’s choosing • Website development project closure Any additional change orders to the scope of this project as described in this agreement shall be paid when those change orders are completed.

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Terms and Conditions
During and upon completion of development, Optima will provide Client with the test site for review. Once approved to go live, Client will have up to thirty (30) calendar days to review and look for errors/bugs on the live site. Any errors or bugs found during that 30 day period that do not properly match up with the Agreement or Scope will be fixed at no additional charge. After that 30 days, Optima will also complete all remaining open bugs on the bug list at no charge. Any modifications that are outside the original scope, or bug fixes after 30 days will be invoiced at Optima’s current hourly rate (As of today, rate is $125/hr. Hourly rate in the future is subject to potential change).

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Assumptions and Risks:
• Site content will be originally written by Optima after a phone interview with Client. Client is to provide desired photos, logos, graphics, etc. using the following link and clicking on “File Uploads”. http://www.optimaautomotive.com/existing-clients Both the phone interview and image submission must be completed within two weeks of the signing of the contract. • Client responsiveness to requests for information/content review/graphics is crucial to meeting completion deadlines. • Once Optima has uploaded all written content created as a result of the staff interview and/or taken from any existing source (i.e. brochures, etc.), and uploaded graphics as supplied by Client, Optima will inform Client that the final draft on the test server is ready for review. Client will complete this review process. • Scope of work to be done is based on the information and documentation provided by Client. • Any changes to the existing agreed upon scope will trigger the change control process and could impact the estimated costs and timelines of the current project. This may result in renegotiation of certain portions of the contract itself and signoff by both parties. • Development and testing environments are available and functional to begin the project once the selected design has been programmed and set up. • Website will be optimized for current versions Chrome, Safari, Edge, and Firefox. • Search engines and browsers make changes constantly. Things change, security settings need updating. When these issues come up OPTIMA will do what it determines needs to be done and will make updates accordingly as part of the monthly plan.

Email
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